Introducing The Media Drive

Big ideas, bold takes, and fresh thinking—our Founder and Principal, David Hoffman, has launched The Media Drive, a Substack exploring marketing, media, and what it really means to make content that connects.
In his first post, David challenges the myth that “playing it safe” is the smartest strategy for branded content—and introduces a new concept we’ve already embraced at CR: MVF, or Minimum Viable Flamboyance.
Subscribe and dive in: themediadrive.substack.com