The Media Drive

Thoughts on podcasting, media, brand building, and the future of marketing.

Is There Any Such Thing As A Video Podcast?
David Hoffman David Hoffman

Is There Any Such Thing As A Video Podcast?

On one hand, that’s a ridiculous question. Of course there is. There are tens of thousands of video podcasts, with more published every day. On the other hand… no. There really isn’t, and there really cannot be.

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The Great Unanswered Question in Branded Podcasting
David Hoffman David Hoffman

The Great Unanswered Question in Branded Podcasting

While more companies and organizations are starting to see the potential power of a branded podcast series, these projects very often do not succeed. They are launched with great fanfare, but then fail to find a real audience and are soon abandoned.

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